The top of the funnel keeps getting bigger. The part where anybody actually cares keeps getting farther away.So we buy another app, post on seven platforms, and hope the algorithm finally notices the art. Same old story. The savant sitting in a cornfield wishing they were performing for more that the crows. The person that …
What Do We Call the People Who “Write Music” With a Prompt? And other questions the industry would rather shout over than sit with. There’s a kid with musical genes. There always was. Now there’s also a kid with a laptop, a subscription, and a sentence. “Make a late-night soul groove, female vocal, 92 BPM, …
The artist featured below demonstrates the value of being you. Imperfect, real, human, and familiar. Most bands still treat their online presence like a highlight reel. Perfect take. Good lighting. Three camera angles. Polished mix. Post it. Hope the algorithm is in a generous mood. It rarely works the way people hope. The audience scrolls …
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Most bands still treat their channel like a digital flyer rack. New single → upload the song video. Gig coming up → post a story. Repeat. That approach is dying. Social platforms are no longer just social feeds. They’re turning into TV. YouTube, TikTok, and Instagram are all pushing series, episodic content, watch time, and …
Most working musicians treat a gig like a transaction: show up, play the set, sell a few merch items or pass the tip jar, get paid (or not), load out, go home. That approach keeps you working. It rarely builds anything that lasts. A gig is one of the few remaining places where potential fans …
In the early 2000s the major labels still treated the internet like a threat to be contained. Most independent musicians had almost no clean way to sell a record online without begging for distribution that was never coming. Derek Sivers started CD Baby in 1998 because he simply wanted to sell his own CD. Friends …
There Are More Letters in “Business” Than in “Music” Any business worth doing takes creative thinking, hard work, and some level of capital investment. That includes a band. Just like any startup, there’s real risk. You can pour years into it, do everything right, and still walk away with nothing but the experience failure gives …
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I wish I could have sat my 30-year-old self down and taught him this. In the last few years I’ve noticed something important: the drama, the haters, the jealous ones, and the ones who talk smack simply aren’t worth my response. Most of them I don’t even know by name. They know mine. Touché… and …
About the Founder Richard E. Heidenreich Ocala, Florida Richard has been on both sides of this problem for a long time. He played his first paying gig at 12 years old in 1972. He later founded and led the official ship’s band on the USS Saratoga, performing across seven countries during his Navy service, including …
Hold up. The discombobulator do-hicky isn’t finished calibrating yet. If we let you in right now and you poke the wrong button, there’s a non-zero chance you’ll discombobulate the quantum core of the universe… and we’d rather not fill out that incident report. We’re putting the final bolts on the platform so the jams, the …